Starting a Business in the Deep End
In 2020, Oliver Smith launched SWW Marketing — a strategic marketing agency specialising in the construction and manufacturing sectors.
That meant working with industries where marketing is often undervalued or misunderstood. But Oliver saw an opportunity to lead with clarity, trust, and creative impact — helping clients communicate better and win more work.
“We’re a marketing agency that works in the construction and manufacturing space. We work with clients all over the UK and we’re doing some really exciting work.”
The business grew quickly. Clients were happy. But behind the scenes, something didn’t sit right.
“We were about six months into the business and I just had a bit of a gut feeling. I knew if we didn’t get it right at the beginning, we’d regret it later.”
When ‘Good Enough’ Isn’t Good Enough
Oliver didn’t switch accountants because of a disaster. But the signs were there:
- Delays
- Lack of proactive support
- No real personal relationship
“It’s those little things. When you start thinking, ‘Oh, they haven’t come back to me yet,’ or, ‘Should I follow this up?’… that’s when you know it’s not working.”
Support that Works Like a Team Member
Running a growing agency means making decisions fast. Oliver needed an accountant that could keep up.
“When you’ve got a team and clients to support, you don’t want to be second-guessing if your accountant’s done something or not.”
“With Nuvo, I can just ask a question and they’ll reply. I don’t have to chase. I don’t have to over-explain.”
“The support is there. It’s on-demand. But it’s not overwhelming. It’s just right.”
Switching to Nuvo Accountancy
Oliver made the move — and everything changed.
“It’s been a breath of fresh air working with Nuvo.”
“It’s been one of the best business decisions I’ve ever made. Honestly.”
What stood out most?
“The trust is there. It’s consistent. They just do what they say they’re going to do. They don’t need a massive brief — they just get on with it.”
And the people?
“Molly [Cruz] is an absolute pleasure to deal with. James [Boler] is just brilliant. And Audrey [Ambler]— she’s been so reassuring. We trust everyone we work with at Nuvo.”
Final Advice?
“I wouldn’t even question it. I’d just go for it.”
What We Love About SWW Marketing
SWW Marketing is built for impact.
They help builders, engineers, manufacturers and technical teams simplify their message — and turn it into campaigns that win work.
We’re proud to support people like Oliver, who lead with instinct, clarity and care.
“Nuvo just get it. They make life easier — and that’s what we need.”
Ready to Make the Switch?
If you’ve already been thinking about switching accountants — this is your sign.
✅ No jargon
✅ No chasing
✅ Just real support from a team that cares
